Basit Alvi Films

Work / Multinational brands

Pepsi

Music Video

Pepsi, Music Video, by Abdul Basit

About the project

This Pepsi Battle of the Bands project marked two important firsts for me: my first music video and my first experience as co-director. It was an ambitious production that challenged us while giving the team an opportunity to grow.

Released in 2018, the video ranked second among the six competing videos on Pepsi’s charts that year. The experience remains a source of pride, both for the response it received and for the team effort behind it.

Credits

My role
Co-Writer and Co-Director
Production house
THINAIR FILMS
Produced
2018
Agency
Saatchi & Saatchi
Client
Pepsi

Stills and behind the scenes

Pepsi, Music Video: still 1 from the projectPepsi, Music Video: still 2 from the projectPepsi, Music Video: still 3 from the projectPepsi, Music Video: still 4 from the projectPepsi, Music Video: still 5 from the projectPepsi, Music Video: still 6 from the projectPepsi, Music Video: still 7 from the projectPepsi, Music Video: still 8 from the projectPepsi, Music Video: still 9 from the projectPepsi, Music Video: still 10 from the project

Work with Abdul Basit

Documentaries, commercials, creative direction, editing and sound design. Based in Islamabad, Pakistan.

contact@basitalvifilms.com · +92 334 874 3070

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