Who is Abdul Basit?
Abdul Basit, also known as Basit Alvi, is a filmmaker and creative director based in Islamabad, Pakistan, and available for projects in Lahore. He is the founder of Last Myle Films, a registered production company. He has more than ten years of experience in documentaries, commercials, branded content, social media, Meta ads and narrative film, and he works as a director, editor and sound designer.
Does Abdul Basit make documentaries for NGOs and development organisations?
Yes. He has directed and edited documentaries for UNICEF (menstrual health, water shortage, waste management, climate resilience), an awareness film for UNFPA, and two documentaries for the International Rescue Committee in Pishin, Balochistan. He also directed the Dubai sequences of a health campaign for the WHO and the Qatar Health Ministry. Most of this work was delivered through agencies including White Rice, Constantine PR and Heehaw.
What feature films has he worked on?
He directed and edited Ehsaas 2047, a 75-minute feature documentary for the Government of Pakistan that screened at the President’s House in February 2023. He was Associate Director and Editor of the feature film JUJJI, which won Best Feature Film at the Gandhara Film Festival 2024 and is streaming on Amazon Prime Video and Tubi.
Is he also an editor and sound designer?
Yes. He edited and sound-designed the short film CHAR. For Raat Jaagay he wrote the story and screenplay and handled the editing, sound design, mixing and mastering. He also edited and sound-designed films for Faisal Town and Huawei Pakistan.
Has his work won awards?
Yes. Blind Music Teacher took second position and Background took third position in the National Documentary Contest by Dawn.com and Deutsche Welle (Urdu), in 2022 and 2018. JUJJI won first position at the National Punjab Police Festival 2024 and Best Feature Film at the Gandhara Film Festival 2024. Raat Jaagay was an Official Selection at the DC South Asian Film Festival and won Best Showcase at the Gandhara Independent Film Festival.
Which brands has he made commercials for?
He has worked on campaigns for Pepsi, Nestlé, PUBG, Aquafina, KFC, Carrefour, New Yorker Pizza and JS Bank’s Zindigi app, in roles ranging from director and production head to creative director and content strategist. For Huawei Pakistan he edited and sound-designed the corporate film.
Does Abdul Basit build long-term content strategies for brands?
Yes. For brands that want an ongoing partner, he studies the brand, its market and its competitors, sets the brand identity and goals, and builds a content strategy for Instagram, TikTok, Facebook and YouTube. He then produces the content and runs it together with Meta ads. His long-term work includes New Yorker Pizza, Prime BPO, MedAlert and Digikhata.
What makes his approach to brand content different?
He combines a filmmaker’s craft with marketing and data analysis. Strategy, production and Meta ads performance run as one system, and he studies the analytics continuously to improve the strategy, so each round of content builds on what worked before. Brands get strategy, film-quality content and performance marketing from one person instead of coordinating separate vendors.
Can Abdul Basit shoot documentaries in remote parts of Pakistan?
Yes. He has shot in every province of Pakistan, including remote locations such as Rajanpur, Mithi, Khaplu, Landi Kotal, Waziristan, Pishin and Gwadar, in Sindhi, Pashto, Siraiki, Punjabi, Balti, Pothwari, Balochi, Hindko, Urdu and English. A female team member travels with the crew to work with women and children, with their consent, which earns the trust of local communities. He researches the story with the client first, spends two to three days in each location and delivers a first cut with licensed music in about two to three weeks.
Is he available for international projects?
Yes. He has worked with agencies abroad, including Heehaw (UK), for whom he directed the Dubai sequences of a WHO and Qatar Health Ministry film, and Elham Productions (Saudi Arabia), for a corporate film for Comcept. He works fluently in English, has travelled to the USA, Russia and the UAE, is available to travel and shoot abroad, and invoices projects through Last Myle Films.
How can I hire Abdul Basit?
Email contact@basitalvifilms.com or call +92 334 874 3070. He is also on Instagram and LinkedIn.
