Work / Multinational brands
PSL cricket campaign reels

Bringing Carrefour and the Multan Sultans together during PSL X meant directing in a busy, unpredictable environment. With crowds around us and limited access to the players and coaches, the production demanded quick decisions and clear communication.
The cast had not seen the scripts beforehand, so much of my work as director happened in the moment: building rapport, explaining ideas, and guiding performances. Every reel depended on the crew staying coordinated while making the most of the time available.










Documentaries, commercials, creative direction, editing and sound design. Based in Islamabad, Pakistan.
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