Basit Alvi Films

Work / Multinational brands

CARREFOUR x Multan Sultans (PSL X)

PSL cricket campaign reels

CARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels, by Abdul Basit

About the project

Bringing Carrefour and the Multan Sultans together during PSL X meant directing in a busy, unpredictable environment. With crowds around us and limited access to the players and coaches, the production demanded quick decisions and clear communication.

The cast had not seen the scripts beforehand, so much of my work as director happened in the moment: building rapport, explaining ideas, and guiding performances. Every reel depended on the crew staying coordinated while making the most of the time available.

Credits

My role
Content Strategist and Creative Director
Production house
LAST MYLE FILMS
Produced
2025
Agency
Proplay Connect
PSL team
Multan Sultans
Reels produced
5 in total

Stills and behind the scenes

CARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 1 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 2 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 3 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 4 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 5 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 6 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 7 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 8 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 9 from the projectCARREFOUR x Multan Sultans (PSL X), PSL cricket campaign reels: still 10 from the project

Work with Abdul Basit

Documentaries, commercials, creative direction, editing and sound design. Based in Islamabad, Pakistan.

contact@basitalvifilms.com · +92 334 874 3070

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