Basit Alvi Films

Work / Multinational brands

KFC x Multan Sultans (PSL X)

PSL cricket campaign reels

KFC x Multan Sultans (PSL X), PSL cricket campaign reels, by Abdul Basit
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About the project

At Multan Cricket Stadium, we created reels that brought together the excitement of PSL X and KFC’s playful personality. The creative challenge was to find moments of humour that felt natural to both the players and the brand.

With limited time and resources, we kept the ideas focused and the atmosphere relaxed. The work relied on a responsive crew, quick collaboration, and giving the talent room to enjoy the moment.

Credits

My role
Content Strategist and Creative Director
Production house
LAST MYLE FILMS
Produced
2025
Agency
Proplay Connect
PSL team
Multan Sultans
Reels produced
5 in total

Stills and behind the scenes

KFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 1 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 2 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 3 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 4 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 5 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 6 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 7 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 8 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 9 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 10 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 11 from the projectKFC x Multan Sultans (PSL X), PSL cricket campaign reels: still 12 from the project

Work with Abdul Basit

Documentaries, commercials, creative direction, editing and sound design. Based in Islamabad, Pakistan.

contact@basitalvifilms.com · +92 334 874 3070

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